At Earth's General Store we offer visitors information and products that will help them reduce their ecological and social impact on the planet and all inhabitants. We are a distributor of information and knowledge, encouraging people to consume less, consume wisely, consume locally, consume fairly and love lots more! We do this by offering items that have beneficial advantages - local, certified organic, Fair Trade Certified, in bulk (less packaging), water and energy efficiency products, information, and support to act! We are attempting to offer a way of life that is balanced and respectful of the planet and all its creatures. I know this sounds a little wishy washy but I believe that is our ultimate goal in life - do as little harm as possible and leave the world better than when we arrived. One of the intimate ways that we interact with the environment is through the food we eat. We have the power to choose food that has less impact on the environment, society and other beings. We can eat less meat, choose food that is grown locally and organically and to buy in bulk. In February 2010 Earth’s General Store moved and expand our inventory to include food products. We now offer fresh, packaged, chilled and frozen organic products. We are a real Health Food Store - offering healthy food for your body, your spirit and the planet. We continue to carry the products that we have offered the citizens of Edmonton since 1991 like worms for composting, animal free personal care products, and reusable menstrual products. We have the most experience of any store or organization in Edmonton on green lifestyle. If you want to help make the world a better place Earth’s General Store may be of great assistance to help you along the path.

New Book Titles - Smoothies, Juicing, Cleansing and Vegan

Just got a great shipment of new book titles into the store. 

Green Coffee Beans for Home Roasting

All of us are familiar with the brown roasted coffee bean. You can buy these in just about every store in Edmonton. You can find the coffee bean liquid end product in even a wider assortment of establishment – from our excellent locally owned coffee shops like Credo, Transcend, Inconclast, De Capo, etc to their multinational counterparts like Starbucks and Second Cup, at every restaurant (fast food to high end), in every office, free sometimes in your bank... well just about everywhere.

You can even find some Fair Trade and/or Certified Organic coffee at some of these places but as far as I know Earth's General Store is the only business that offers exclusively Fair Trade, certified organic coffee roasted right here in Edmonton (at our Whyte Avenue store) by us. All of these aspects are important to me: respect for the producers/growers, respect for the land, air, and water, and a local value added product while offering excellent flavour and taste.

MacEwan Marketing Students Helping out with a Strategy

A few months ago we asked people to fill out a survey to help us determine what might be some of the barriers for people to use our downtown store as part of their grocery purchases. The response was quite overwhelming (almost 100 people responded). This is taking me a very long time to digest.

Fortunately one of our customers offered to help to organise the information (thank you Ellen). Ellen was also instrumental about connecting me with a marketing professor (Fernado) at MacEwan University. Ellen and I met with the professor and he invited us to make a presentation to his class to see if they would like to take on our store as a class project.

The response from his class and another marketing class was quite flattering. Five different marketing groups from the classes are now working with our store to come up with some solutions.

We will not see anything tangible for a little while yet but I will keep you up to date on how it is going. We need to solve this problem so that we can continue to service the communities that each of our stores are part of.

Family Day Holiday Hours

Tomorrow is Family Day in Alberta. I hope you have a good and pleasant day.

Earth's General Store will be open for limited hours this holiday Monday (February 16th, 2015). The hours at both stores will be from 12:00 (noon) to 6:00pm.

Have a great long weekend. You deserve it!

- Posted February 15th, 2015

Epsom Salt – Soaks Muscle Aches Away

We all get muscle aches. Sometimes it comes from overexertion such as participating in the Birkebeiner or Silver Skate this weekend, sleeping in a disagreeable position or but it always seems to come with aging.

A solution to reducing this soreness is to have hot soaks in tubs such as hot tubs, whirlpools, etc. Many of us don't have these in our houses but we can get take a hot bath to help soften up and relax our muscles. To increase the benefit of a hot bath all you have to do is add Epson Salts (magnesium sulphate) to your bath water.

Adding Epsom Salts to your bath water allows the body to absorb the magnesium into your body and to relax muscles. To have a relaxing and sedative bath/soak add two cups of Epsom Salts to your bath water.

Other uses of Epsom Salts are:

Truffula Raw Vegan Gluten-Free and Extremely Delicious Pop-Up Lunch

Allison Landin of Truffula will be hosting a pop-up lunch at Earth's General Store's Organic Cafe in our downtown location (10150-104th Street).

"Watch for raw and vegan products such as Landin’s truly delicious Pickled Fig Pizza, with macadamia pesto, sprouted buckwheat crust, and oyster mushrooms, and her chèvre truffles, which have the consistency and flavour depth of goat cheese even though they are made with nut paste." From Liane Faulder's Edmonton Journal Food Notes February 11, 2015

You can check out the Facebook event page including the menu which looks quite fantastic. 

I believe this is the first time that a raw menu is being offered in the downtown core.

We are really stoked for people to try this extremely tasty and healthy food. Be prepared to have your body truly enjoy so excellent food.

- Posted February 12th, 2015

Winter Bike to Work Day – February 13th, 2015

Edmonton is a northern city. It is cold and quite often unpleasant during the winter months but for the most part our winter weather can be decent enough to ride a bicycle quite comfortably.

As with most North American cities Edmonton has a car centric mindset when it comes to how we move, how we plan our cities, where we allocate our tax money for infrastructure, and that we need to hibernate.

There is a shift happening. More people are cycling in the summer months and a good portion of those people use their bicycles during the winter months.

A group of people have started a movement to celebrate bicycle commuting in the winter. They have created Winter Bike to Work Day and this year the day is Friday, February 13th. All you have to do is register on their website to let the world know that Edmonton Bicycles in the Winter. Register your ride and shift our city to a greener present and future.

Register your ride at

Winter Bike to Work Day FREE Breakfast

Whew! 2015 is starting off with lots of events.

Most people know that we at Earth's General Store love organic, community, and cycling.

So when we get the idea to combine all of these things we love - well what could be finer. During Edmonton Bike Month (June) we host a bike to work pancake breakfast and thought - why not a winter one to coincide with the International Winter Bike to Work Day!

SO on February 13th we will be participating in the International Winter Bike to Work Day by hosting a FREE Pancake breakfast

The breakfast will include blueberry pancakes (flour mix provided by Gold Forest Grains - local organic grain grower), Fair Trade coffee and tea (the coffee is roasted fresh at our south side store), organic maple syrup, organic butter or vegan alternatives and lots of chatting with fellow Edmonton cyclists.

Hot pancakes and coffee should be ready to be consumed by 7am on Friday, February 13. This is taking place at our downtown Organic Cafe (Earth's General Store, 10150 - 104th Street).

Please sign up on the Facebook page.

Crickets - A Sustainable Source of Animal Protein

There is much in the media these days about the negetative impact that our society's consumption/overconsumption of meat has on the planet, the earth's resources and our health.

Meat, meat production, and meat consumption has a heavy food print. The resources that go into the raising of meat is greater than any other source of food our society consumes.

We eat meat as a source of protein but there are many sources of protein. All plants have protein in them and some plant based sources have significant percentages of protein but these source may not be enough to meet the demand for more protein brought about by our ever increasing global population.

One source of protein that is being explored as a more sustainable source of protein is to consume insects. They convert food into protein about 6 times more efficiently than cows do and use a significantly less water and other resources.

Earth's General Store is Edmonton's first food store to offer certified organic crickets as a protein source.

Our suppliers of these insects is Next Millennium Farms in Ontario. Check out their website for more information. 

Sunday Savings Sale Day!

Sunday Sale Days! - Second Sunday of the month

At Earth's General Store we appreciate our customers EVERYDAY. We do not exist without you. We know that organic foods are more expensive to purchase than non-organic foods and we are grateful that you have decided to purchase certified organic foods that are healthier for the planet, the growers, the soil and, I believe, for our bodies.

To help you and to encourage more people to check out organic foods we are now going to have a monthly savings day and have decided to have this on the second Sunday of the month.  The discount is 15% off your entire purchase.

That means that on Sunday, February 8th, 2015 will be next "Sunday Savings Sale Day".

The 15% discount applies to your total bill and on top of sale items.

Time to double down on savings :)

We look forward to seeing you on Sunday and any other day you wish to visit our store.

This sale is at both stores and all our foods created in our kitchen for our cafe and deli counter.

Thank you for your support. Check out our Facebook events pages for our Downtown Store and Whyte Avenue location.