At Earth's General Store we offer visitors information and products that will help them reduce their ecological and social impact on the planet and all inhabitants. We are a distributor of information and knowledge, encouraging people to consume less, consume wisely, consume locally, consume fairly and love lots more! We do this by offering items that have beneficial advantages - local, certified organic, Fair Trade Certified, in bulk (less packaging), water and energy efficiency products, information, and support to act! We are attempting to offer a way of life that is balanced and respectful of the planet and all its creatures. I know this sounds a little wishy washy but I believe that is our ultimate goal in life - do as little harm as possible and leave the world better than when we arrived. One of the intimate ways that we interact with the environment is through the food we eat. We have the power to choose food that has less impact on the environment, society and other beings. We can eat less meat, choose food that is grown locally and organically and to buy in bulk. In February 2010 Earth’s General Store moved and expand our inventory to include food products. We now offer fresh, packaged, chilled and frozen organic products. We are a real Health Food Store - offering healthy food for your body, your spirit and the planet. We continue to carry the products that we have offered the citizens of Edmonton since 1991 like worms for composting, animal free personal care products, and reusable menstrual products. We have the most experience of any store or organization in Edmonton on green lifestyle. If you want to help make the world a better place Earth’s General Store may be of great assistance to help you along the path.

Earth's General Store Downtown

Our downtown store is located at 10150 - 104th Street in Edmonton's core.

We offer the largest selection of organic foods in the downtown area as well as freshly prepared foods from our in-house Organic Cafe. 

Commuter Challenge!

Between May 31st and June 6th Earth’s General Store will encourage everyone that works at the store to commute to work in a greener manner as part of the national Commuter Challenge. This will be quite tough for us since I believe only 5 or so cars are owned by the staff and the rest walks, bicycles, and/or busses to work.

We challenge our customers to green their commute to work/school as well as to our store. Schools, businesses, organisations, and individuals can register at the Commuter Challenge website.


Let’s get Green Edmonton!

- Posted April 2nd, 2015 


New Book Titles - Smoothies, Juicing, Cleansing and Vegan

Just got a great shipment of new book titles into the store. 

Green Coffee Beans for Home Roasting

All of us are familiar with the brown roasted coffee bean. You can buy these in just about every store in Edmonton. You can find the coffee bean liquid end product in even a wider assortment of establishment – from our excellent locally owned coffee shops like Credo, Transcend, Inconclast, De Capo, etc to their multinational counterparts like Starbucks and Second Cup, at every restaurant (fast food to high end), in every office, free sometimes in your bank... well just about everywhere.

You can even find some Fair Trade and/or Certified Organic coffee at some of these places but as far as I know Earth's General Store is the only business that offers exclusively Fair Trade, certified organic coffee roasted right here in Edmonton (at our Whyte Avenue store) by us. All of these aspects are important to me: respect for the producers/growers, respect for the land, air, and water, and a local value added product while offering excellent flavour and taste.

MacEwan Marketing Students Helping out with a Strategy

A few months ago we asked people to fill out a survey to help us determine what might be some of the barriers for people to use our downtown store as part of their grocery purchases. The response was quite overwhelming (almost 100 people responded). This is taking me a very long time to digest.

Fortunately one of our customers offered to help to organise the information (thank you Ellen). Ellen was also instrumental about connecting me with a marketing professor (Fernado) at MacEwan University. Ellen and I met with the professor and he invited us to make a presentation to his class to see if they would like to take on our store as a class project.

The response from his class and another marketing class was quite flattering. Five different marketing groups from the classes are now working with our store to come up with some solutions.

We will not see anything tangible for a little while yet but I will keep you up to date on how it is going. We need to solve this problem so that we can continue to service the communities that each of our stores are part of.

Epsom Salt – Soaks Muscle Aches Away

We all get muscle aches. Sometimes it comes from overexertion such as participating in the Birkebeiner or Silver Skate this weekend, sleeping in a disagreeable position or but it always seems to come with aging.

A solution to reducing this soreness is to have hot soaks in tubs such as hot tubs, whirlpools, etc. Many of us don't have these in our houses but we can get take a hot bath to help soften up and relax our muscles. To increase the benefit of a hot bath all you have to do is add Epson Salts (magnesium sulphate) to your bath water.

Adding Epsom Salts to your bath water allows the body to absorb the magnesium into your body and to relax muscles. To have a relaxing and sedative bath/soak add two cups of Epsom Salts to your bath water.

Other uses of Epsom Salts are:

Crickets - A Sustainable Source of Animal Protein

There is much in the media these days about the negetative impact that our society's consumption/overconsumption of meat has on the planet, the earth's resources and our health.

Meat, meat production, and meat consumption has a heavy food print. The resources that go into the raising of meat is greater than any other source of food our society consumes.

We eat meat as a source of protein but there are many sources of protein. All plants have protein in them and some plant based sources have significant percentages of protein but these source may not be enough to meet the demand for more protein brought about by our ever increasing global population.

One source of protein that is being explored as a more sustainable source of protein is to consume insects. They convert food into protein about 6 times more efficiently than cows do and use a significantly less water and other resources.

Earth's General Store is Edmonton's first food store to offer certified organic crickets as a protein source.

Our suppliers of these insects is Next Millennium Farms in Ontario. Check out their website for more information. 

Marketing Survey - Help us be better!

As many of you are aware we are having problems with the downtown store (lack of customers). The Whyte Avenue store and our bank account is suffering trying to carry this extra load. I did not expect it to be this bad.

So to try and adjust to what we have heard are some of the changes that we could make we will be introducing meat to the downtown store and are having regular weekly sale days (10% OFF Tuesdays and 10% Wednesdays for Seniors).

In addition we would like to hear from you. Please consider completing the accompanying survey so that we can better serve you and our community.

- Posted November 17th, 2014

Change in Direction for Earth's General Store - Downtown

People and businesses change over time. Hopefully these changes are good for the people, their friends and family, their customers, the planet and society.

The founding statement of the store is – “To offer people information and products that help them to reduce their impact on the environment and society”. I believe we have stayed true to my founding statement.

Basically we try to help people lighten their ecological footprint and therefore reduce our collective debt. We do this by offering information (we became an information hub), products that were 'better' (had some sort of environmental, health, resource efficient, organic, fair trade, local, etc) and we offered support for people that wanted to make changes – big and small – in their lives.

Green Acts Rewards - YOUR Action Make a Difference

The results of your green actions over the last period has created the purchase of a bicycle for a person in Africa (World Bicycle Relief), money to Bikeology (the local organization that coordinates Bike Month – in June), and money to the Edmonton Bicycle Commuters' Society (EBC).

A total of over $400 will be distributed to these groups (it was a longer period than usual).

Thank you for reusing your shopping bags, refilling your containers and walking, bicycling and using transit to commute to the store.

Small actions add up and we can make a difference.

The recipients for the next period will be ACT Alberta, The Gulabi Gang, and The Metta School in Nepal.