At Earth's General Store we offer visitors information and products that will help them reduce their ecological and social impact on the planet and all inhabitants. We are a distributor of information and knowledge, encouraging people to consume less, consume wisely, consume locally, consume fairly and love lots more! We do this by offering items that have beneficial advantages - local, certified organic, Fair Trade Certified, in bulk (less packaging), water and energy efficiency products, information, and support to act! We are attempting to offer a way of life that is balanced and respectful of the planet and all its creatures. I know this sounds a little wishy washy but I believe that is our ultimate goal in life - do as little harm as possible and leave the world better than when we arrived. One of the intimate ways that we interact with the environment is through the food we eat. We have the power to choose food that has less impact on the environment, society and other beings. We can eat less meat, choose food that is grown locally and organically and to buy in bulk. In February 2010 Earth’s General Store moved and expand our inventory to include food products. We now offer fresh, packaged, chilled and frozen organic products. We are a real Health Food Store - offering healthy food for your body, your spirit and the planet. We continue to carry the products that we have offered the citizens of Edmonton since 1991 like worms for composting, animal free personal care products, and reusable menstrual products. We have the most experience of any store or organization in Edmonton on green lifestyle. If you want to help make the world a better place Earth’s General Store may be of great assistance to help you along the path.

Update on the Downtown Location

Tomorrow marks our two weeks in business at our downtown location (10150 – 104th Street).

Tomorrow we will be having a sidewalk presence – samples from the deli and offering some organic vegetables and fruit for sale. We will not be offering products that are available elsewhere in the farmer's market.

When it was first announced about the store opening our second location in the downtown core we were quite worried by the overwhelming response on social media that we would not be able to service the people in this community. Then Sobeys closed their store down the street from our downtown location (see my blog on this). This added to the stress of being able to service the community.

Sobeys Closure - Possibly Good for Our Business but BAD for the Community

You may have heard that Sobeys on Jasper and 104th is slated to close at the end of July 2014. Check out the article in the Edmonton Journal. Here are my thoughts on it.

Many people have mentioned that with Sobeys closing that it should be good for business. Perhaps. But it is a great lost for the community.

Healthy and vibrant down towns should have grocery stores. It is where people live. There should be hardware stores, inexpensive eateries (not inexpensive fast food chains), places to sit and gather, lots of space to walk, ride and park a bicycle, schools, and entertainment. But it is grocery stores that provide the daily or weekly needs of those living and working in the downtown core.

Earth's General Store - An Update and Ramblings About our Business Model

The other week when a regular customer heard that we were opening up a second store he expressed a word of caution. He said that many businesses fail when they expand to a second store.

I am quite conservative when it comes to business. I take a slow and steady path and that path is not leading to financial windfalls or a certain return on investment. I am looking to make the business financially sustainable – that is not loosing money and making enough that we can weather slow months (the summer months).

This second store is being financed by a loan of $300,000 from the Social Enterprise Fund. Earth's General Store is the first 'for-profit' business they have provided financial support to but they recognize the social benefits and involvement that the store represents. I was VERY flattering that I did not have to 'sell' them on this aspect since our reputation preceded us and we were recognized as a social enterprise business.

Earth's General Store Second Location

Just a quick note about a new development.

A few years ago a local organic grower (Vincen Halwa) started an organic food store downtown on 104th Street called Pangaea Market. Things didn't go very well for this new business and it closed last year.

I have been thinking about opening a second location and had my heart set on it being up in the north east – probably around 118th avenue. I wanted to put our store in an area where we could offer excellent foods to people living in a 'food desert'.

I knew about the closure of Pangaea and knew that they had equipment (freezers, coolers and shelving). And thought I could pick it up for a good price for our second location. When I contacted the person responsible for the space he suggested I lease the space with all the equipment in place. This appealed to me. I would help to reduce the waste associated with the removal of the equipment, the redecoration, etc. and I would provide an outlet for good organic food in the downtown core.

So the negotiation began.

New Items at Earths General Store

Earth’s General Store continuously expands our selection of Organic, Fair Trade, Vegan/Vegetarian and Raw Food items. This month I am very pleased to let people know we have some excellent products. Some of them are new to not only our store but to Edmonton (such as bulk organic olive oil, bulk organic sesame oil, bulk organic almond meal).

Seed Time is Coming Up

Gardens take a bit of planning – specially if you want to start you transplant seedlings that you grow yourself.

We get certified organic seeds from a variety of seed houses: Harmonic Seeds (Barrhead, AB), Urban Harvest (Toronto, ON), and West Coast Seeds (Lower Mainland, BC). We offer certified organic seeds, open pollinated, some hybrids (when open pollinated is not available for a variety), heirlooms varieties, and local seeds.

One of our main seed suppliers, West Coast Seeds, has produced a very handy guide for prairie growers and for our zone. Check it out below.


Oh – and yes we have LOTS of Kale seeds in stock.

- pdated May 20th, 2015

Chlorella Powder in BULK -Canada's LOWEST Price

The regular price for our normal chlorella was about $150/kg. It was certified organic.

Recently I received a shipment of Certified Organic Chlorella and I have been able to lower the selling price to $98.00/kg. This is a very good price and I believe the lowest price for bulk (loose) chlorella in Canada.

I like chlorella and spirulina because they are such a great clean source of protein. When people ask me about them I say they add a sparkle. I did not realize this was the nice shot of protein they provided to my diet.

Butler Soy Curls (TM) now at Earths General Store

Several years ago someone asked me about this product and I have keep my eyes open for them ever since.

One of our supplier started to bring these items in very recently and I am pleased to say – as of today Earth’s General Store is now stocking Butler's Soy Curls

Soy Curls

This item is vegan, made with non-GMO soy, and grown without chemical pesticides (pity they just didn’t go with Certified Organic and therefore they could dispense with having to list the things they don’t have in them).

Check out their website for wonderful ways to make the into a tasty recipe. I understand that businesses in Seattle and Portland use this product in some great street food and vegan cafe food.


- Posted December 22nd, 2013

List of Permaculture Books at Earth's General Store

Someone asked me to provide her a list of the permaculture books that we carry. When I wrote the list I did not realize we had so many.

Permaculture Farm Resources

I thought I would share it with everyone else. This list does not include our books on Organic Gardening, beekeeping, chicken coops, house building and such. AND definitely not including our listing of Vegan, Vegetarian, Plant Based and Raw recipe books which would be about 10 times longer :).

The Importance of Organic

Someone shared this short video regarding "The importance of choosing Organic" - or 'Which Sweet Potato Would you Buy?' with me yesterday and I thought it should be shared on our Facebook Page.
So here it is.

My Potato Project; The Importance of "Organic"

I was interviewed by CBC (Mark Harvey) the other day in response to a Canadian Food Inspection Agency(CFIA)  report that they had obtained. The report said that a significant amount (47%) of organic produce had pesticide residue on them and one sample had levels beyond acceptable limits set by the CFIA. They interviewed several customers as well.

My responses:

1. that the pesticide industry has contaminated the world and my food. They should be responsible for ensuring that their product stays out of the fields where my food is grown and off my food choices!