At Earth's General Store we offer visitors information and products that will help them reduce their ecological and social impact on the planet and all inhabitants. We are a distributor of information and knowledge, encouraging people to consume less, consume wisely, consume locally, consume fairly and love lots more! We do this by offering items that have beneficial advantages - local, certified organic, Fair Trade Certified, in bulk (less packaging), water and energy efficiency products, information, and support to act! We are attempting to offer a way of life that is balanced and respectful of the planet and all its creatures. I know this sounds a little wishy washy but I believe that is our ultimate goal in life - do as little harm as possible and leave the world better than when we arrived. One of the intimate ways that we interact with the environment is through the food we eat. We have the power to choose food that has less impact on the environment, society and other beings. We can eat less meat, choose food that is grown locally and organically and to buy in bulk. In February 2010 Earth’s General Store moved and expand our inventory to include food products. We now offer fresh, packaged, chilled and frozen organic products. We are a real Health Food Store - offering healthy food for your body, your spirit and the planet. We continue to carry the products that we have offered the citizens of Edmonton since 1991 like worms for composting, animal free personal care products, and reusable menstrual products. We have the most experience of any store or organization in Edmonton on green lifestyle. If you want to help make the world a better place Earth’s General Store may be of great assistance to help you along the path.

New Products at Earth's General Store

It has been a long long time since I have written a blog about all the new items we have at the store so this is going to be a long long list.

Earth’s General Store wasn’t designed by professionals (you can tell), we didn’t hire a marketing consultant to tell us what to put into the store according to the profile of other similar stores and what is trending, and it certainly did not start with a lot of money to buy lots of equipment and inventory. We are an organic store in many senses of the word we carry organic food, we are supporters for the organic supply change, we grew out of the passion to create a positive change in our world, we do minimal advertising and so our promotion is done organically – through relationships (thank you), and we live organic lifestyles. We evolve organically over time – always changing things, adding new products, getting rid of products that don’t fit in with our philosophy, and to respond to healthy suggestions from our friends and customers (thank you).


Diatomaceous Earth (DE) in Very High Demand at Earth's General Store


Our Diatomaceous Earth is Food Grade (Perman-Guard is the brand name) and this fact is what is driving the demand over and above our usual sales for getting rid of pest (bed bugs). People are finding out that when they use it internally they experience reduced joint pain, thicker hair, stronger nails, less lower bowel problems and a host of other ailments (the internet is full of information about the use of this product for a number of cures that is attributed to the consumption of diatomaceous earth).

As more people travel around the globe, the planet undergoing global climate change, and Edmonton becoming warmer bugs are becoming wider spread and more prevalent.

Over the past several years our sales of diatomaceous earth (DE) have increased substantially. People use it specifically on BED BUGS but can be used on many other crawling bugs. Bed bugs are becoming quite a problem for many people – specially for people in apartment buildings because the blood suckers can easily travel from one apartment to another.

Price Comparison Superstore and Earth's General Store

The other day I was cycling up by Londonderry (attending a meeting) and I was early so I thought I would head over to Superstore to do some price comparisons. Why Superstore? Well a lot of people shop at Superstore and many of the natural/organic shoppers do as well. I assume that a lot of them shop there because of convenience and they assume that they are getting the best deal.

This would be a good assumption to make so I thought I would test it. I had a limited time there so just quickly started writing down random items that I knew we carried. Most were exactly the same brands with the exception of the coffee (we roast our own Fair Trade Certified Organic and we could not provide a price comparison with the Nut’s To You nut butters since the ones they offer are not the organic line – only ‘natural’). I was quite surprised that we were even less than they were on 2% milk (President Choice Organic milk versus Vital Green non-homogenized milk).

GMO (Genetically Modified Organism) Avoidance - or Not. The Choice is Yours.

Many years ago tobacco companies denied that their product was a cause of many illnesses and were not addictive. This denial tactic was used as a delaying tactic so that they continue racking in the huge profits that their industry provided them and their shareholders. Besides denying the connection between tobacco and illnesses these corporations also brought expert witnesses to the debate confused the issue for the average citizen. These tobacco companies were smart and diversified their holding with the huge profits they made from the tobacco portion of their corporation.  Kind of like a mob boss buying a legitimate business to launder their other ill gotten gains and look somewhat respectable.

VUE Weekly Golden Fork Awards 2013 "Best Grocery Market" and the First Place Winners are Earths General Store and Bl

Well thank you for your support over the years and thank you everyone who voted for us.

Last year we placed well in two categories and this year – we tied for first place for Best Grocery Market in Edmonton. Thank you. It is quite the honour.

- Posted May 9th, 2013

Earth's General Store Endorses Statement Opposing GMO Alfalfa (and all GMO Products)

On April 9th there will be several actions taking place across Canada opposing the possible approval of GMO Alfalfa to be sold to farmers in Canada. Earth’s General Store, and my self personally, are opposed to GMO technology and the resulting pollution it is causing.

I encourage everyone to join me on April 9th at the local event – see this Facebook page – and to write to your MP to express your concerns and opposition to GMO and in particularly GMO Alfalfa. You can also drop by the store and sign the petition here (over by the check out counter).

Here is the statement that I signed onto at the Canadian Biotechnology Action Network site:

We invite all organizations, producer associations, companies and community groups to endorse the "No to GM Alfalfa" campaign by signing on to the following statement (Your group’s name will be used in a list of groups that state opposition to GM Alfalfa):

THANK YOU! 3,000 Likes on Facebook is Quite a Milestone for Earth's General Store

Yesterday we reached 3,000 Likes on our Facebook Page. Thank you everyone that helped us achieve this milestone. I feel flattered that such a small company as ours has some many people that think we are special and have in turned ‘Liked’ us on Facebook and come to the store to financially support us.

So here is a shout out to all of you that have liked us, those that choose to support us, and those that may decide to do one or both of those choices.

Take care and thank you!

Michael and all the staff!

- Posted March 30th, 2013

Food Waste and Some Unique Strategies to Reduce Our Contribution at Earths General Store

Food is grown to nourish our bodies. A lot of labour, energy and financial resources went into getting it to our bodies. Along the way quite a bit of waste was generated (some estimate this to be as high as 40%) but we as the end consumer actually waste the largest percentage – almost 50% of this wastage. This wastage is disrespectful to the growers, the energy that went into growing and producing the food, and to the environment.

The food industry works to provide us with food for our bodies. The farmers plant the seeds, pickers pick the fruit, the machines harvest, transport companies move these products about the world. We are honour bound to respect this chain and the resources that went to produce this food for us by using it for what it was intended – to nourish our bodies.

It is estimated that in conventional about 3 - 10 calories of energy (fossil fuels, synthetic fertilizers, pesticides, etc) is used to create 1 calorie of food energy. Not a very sustainable system. Food production is very resource intensive and therefore has the corresponding level of environmental footprint.